WWE is set to close out the year with a major December event, where John Cena will step into the ring for the final time before officially retiring. As 2025 nears its end, stars such as Cena, Alexa Bliss, and Roman Reigns have topped a newly released list of WWE’s biggest merchandise sellers.
Earlier this year, Alexa Bliss made her long-awaited return after a two-year maternity break and quickly established herself on SmackDown. Teaming with Charlotte Flair, she dominated the women’s tag division throughout the year.
John Cena continued his retirement tour with mixed results across both RAW and SmackDown. Meanwhile, Roman Reigns wrapped up his feud with Solo Sikoa before shifting his focus to new rivalries with CM Punk and Seth Rollins.
Despite the shifting storylines, Bliss, Cena, and Reigns — along with AJ Lee, CM Punk, Cody Rhodes, Jacob Fatu, Jey Uso, Penta, and Rhea Ripley — emerged as WWE’s top merchandise sellers of 2025. While exact numbers were not released, these ten superstars generated the highest sales on WWE’s official shop throughout the year.
Check out WWE Shop's top-selling superstars of 2025! Is your favorite superstar on the list? #WWE
— WWEShop.com (@WWEShop) November 11, 2025
🛒: https://t.co/qpRhOT1qlt pic.twitter.com/Nd3bOlB8Sy
Bliss, Cena & Reigns Expected on Next Week’s RAW
Alexa Bliss and Charlotte Flair recently crossed the 100-day mark as WWE Women’s Tag Team Champions before losing the titles to The Kabuki Warriors on RAW. Soon after, they were added to the Women’s WarGames team alongside Rhea Ripley and IYO SKY.
However, Charlotte quit the WarGames team on SmackDown after confronting Rhea Ripley, leaving Bliss without answers. She is expected to appear on next week’s episode of RAW at Madison Square Garden to continue the storyline.
John Cena has confirmed that the upcoming RAW will feature both his final appearance on the red brand and his final match. Reports also indicate that Roman Reigns is scheduled to return on the same show as WWE builds toward Survivor Series: WarGames in California.